What we can learn from the best brand storytelling in travel retail today
By Marco Passoni As the travel retail market continues to recover apace, it is excellent to see that – as many predicted – luxury holds its place at the heart of this exciting and global marketplace. Despite the doubts of some (though not many of those truly in the know) luxury has retained its appeal […]
Bringing luxury home: Dolce & Gabbana at MXP
It is always exciting to see a brand opening a new, own-brand store, especially in travel retail. Opening a store like this is writing a new chapter in the history of the brand and creating a new, unique and exciting touchpoint for shoppers to engage directly and have their brand experiences brough to life. Done […]
Hey Big Spender: How travel retail copes without Chinese and Russian shoppers
Travel retail is very keen on talking about “big spenders”. For a long time, luxury brands – and other stakeholders – have relied on high-spending individuals to deliver high spend and increase basket size. Of course, the pandemic has changed that. The Chinese shoppers, who were the definition of “big spenders” are currently not travelling […]
Think luxury has no future at airports? You are wrong.
I saw an article in the Wall Street Journal recently which appalled me. It was titled: Why your airport may no longer resemble a luxury shopping mall. It went on to argue that with changing shopper demographics, more younger people coming into the market and high rents for brands, those airports which used to resemble […]
Using retail space right in the age of digital & the metaverse
The metaverse is already changing the face of luxury retail. As the market reopens, it is coming for travel retail too – in some cases it is already here. This new creative, interactive, immersive platform is creating a fresh world for consumers to engage with brands and it is changing the nature of that engagement […]
Be Alert: Making the most of travel retail tender opportunities in 2022
The coming travel recovery is not just a chance to rebuild the travel retail market – it is an opportunity to reimagine it. As many have pointed out, the demands and desires from shoppers around the world have changed completely and the retail offer they discover in airports once they return must reflect that. The […]
Light it up: What we can learn from Lunar New Year activations in travel retail
Lunar New Year is here. In the past this has been a huge shopping event for travel retail, but even in our strange new world this occasion sets the benchmark for engaging and inspiring shoppers throughout Asia. The most telling thing to note about the biggest and best travel retail activations for this year’s Lunar […]
